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sirusjames
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| Joined: | Thu Apr 19th, 2007 |
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Fri Apr 20th, 2007 01:53 am |
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This movie is the base for a new genre that is getting a lot of attention. Captivity and After Dark Films, the production company have been in some heat lately with the MPAA because the films billboards are a bit graphic. But I honestly don't agree with the MPAA at all. First off it's a dang movie. That's what people need to realize. You go to the movies, watch the movie, get up and leave...that's it! And what's even better is the fact that you have the unchallengable option of not seeing the movie if you think it's not for you. No one is holding a gun to your head, forcing you to go see it. So what I don't understand is why the MPAA is bashing the heck out of the move Captivity, and After Dark if compliance with their rules is optional. The MPAA needs to give the movie a rating, and stop all the fuss.
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shorty
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Posted: Fri Apr 20th, 2007 02:29 am |
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Have you seen the movie yet? Hope to see a review on it soon.
I agree, you either go watch it or don't.That simple. I don't really know that much about MPAA and stuff.
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Jess
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Fri Apr 20th, 2007 02:23 pm |
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Captivity May 18th release, which feature Elisha Cuthbert in situations like abduction, confinement, torture, and death, have been labeled as taboo. As a result the billboards have been pulled. The reviews from the few that have seen it on IMDB have been ok but nothing spectacular. After Dark films was warned what the billboard could do to them and they chose to put it out anyway.. I wouldnt be suprised if they didnt give the film a rating at all, ur not supposed to mess with the MPAA. A press release put out by MPAA regarding After Dark & Captivity:
From: MotionPictureAssociation
Sent: Thursday, March 29, 2007 1:40 PM
Subject: **MPAA SUSPENDS RATING OF AFTER DARK FILMS’ "CAPTIVITY"
FOR IMMEDIATE RELEASE
Thursday, March 29, 2007
MPAA SUSPENDS RATING
OF AFTER DARK FILMS’ “CAPTIVITY”
Los Angeles – The Motion Picture Association of America, Inc. (MPAA) today issued a month-long suspension of the ratings process for After Dark Films’ upcoming release “Captivity.” The action comes in response to After Dark’s prominent display in both Los Angeles and New York of advertising that the MPAA had explicitly disapproved as inappropriate for general public viewing. The production company and its distributors will also be required to clear not only all promotional materials but also the locations and venues of all advertising buys relating to the film, marking the first time that sanction has been imposed by the MPAA.
“The sanctions in this case are severe because this was an unacceptable and flagrant violation of MPAA rules and procedures,” said Marilyn Gordon, Senior Vice President of Advertising. “After Dark Films presented their ads for approval, as all companies are required to do if they wish to receive an MPAA rating. However, their ads were summarily rejected for their graphic depiction of a woman’s torture and death. Yet After Dark proceeded to post them on billboards anyway, and these ads appeared in some of the most prominent public locations in Los Angeles and New York . It is now up to After Dark Films to restore good faith with the MPAA.”
All films that seek an MPAA rating are required to clear with the MPAA all promotional materials that will be publicly displayed, whether in print, on television, in theaters or online. “MPAA reviews tens of thousands of promotional materials each year,” Gordon added. “Our rules are important to movie-goers generally and parents in particular. The good news is that - as disturbing as this case has been - it marks a rare instance where a company has acted in such a clear and direct violation of our rules. The overwhelming majority of companies and filmmakers understand, support and abide by MPAA rules and procedures.”
As a result of the ruling, “Captivity” will not be eligible for consideration by the ratings board until on or after May 1, 2007 and will be given no priority scheduling at that time.
About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington , D.C. Its members include: Buena Vista Pictures Distribution; Paramount Pictures; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLLP; and Warner Bros. Entertainment Inc
Anyways for all who didnt see it here's the billboard that has caused such an uproar.
Attachment: cap.jpg (Downloaded 11 times)
____________________
My DVD Collection
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shorty
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Posted: Sat Apr 21st, 2007 01:03 am |
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Oh, i think I get it now. That sheds a whole new light on the subject. They should not have went ahead after being warned.
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sirusjames
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Tue Apr 24th, 2007 11:11 pm |
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finally someone agrees. I got a lot of negative feedback about the movie, and really if you think about it we can't really change what has already been done. the movie has wrapped and looks to still released on the 18th of May. I just hope all this is worth it.
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shorty
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Posted: Wed Apr 25th, 2007 02:11 am |
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| I cant wait to see this movie, looks really freaky.I like scarey movies, just hope it doesnt give me nightmares, lol.
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sirusjames
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Mon Apr 30th, 2007 06:34 am |
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well i can 't promise you that you won't have nightmares, but hey...at least they will be well worth the scare.
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